Brands are in need of writers who not only create written pieces, but writing agents adopting and leveraging AI to generate the BEST of human intuition & data.
The incentive page will package the 2 in 1 for a comprehensive deliverable, "primed" to flip leads into clients & customers.
incentive
noun
/ɪnˈsentɪv/
[countable, uncountable] incentive (for/to somebody/something) to do something that encourages you to do something
source: oxford dictionary
service run down
the next steps after gaining traffic
Website Copy
Email Marketing
Ghostwritten Content
Landing page
Opt in page
Website copy
Sales Page
Welcome Sequence
Automated flows
Campaigns
Blog posts (SEO handled)
Email newsletters
Let's take a leap
and bridge the gap.
website copy
C A P T I V A T E & C A P T U R E
Tons of good brands spend cash in vain through paid ads or leave obscene amount of cash on the table because they don't have this properly set up.
For those that have the proper set up not only save money, but build a foundational base for consistent conversion.
Let's start with organic and non-organic inbound traffic - whether through paid ads, SEO, or social media, the brand is driving traffic to the landing page. If the brand is running paid ads, this is where Customer Per Acquisition (CPA) gets bloated, and nothing digests.
Things get slippery because...
Bad, mediocre, no copy on their runways/landing page to capture desire & need.
Contact information is not retained from that one encounter, they may never come back deliberately.
If the traffic is led to the website, but the landing page is not turning traffic into leads, other funnels never get worked.
Essentially It's this broken funnel that causes the cycle of churning and burning that just aren't turning.
Not having a captivating landing page with solid incentive is a leak in a basket of gold mines.
A common way to lose a good business...
Perhaps, we are here to fix that here.
The Incentive Page is a bridge fitting in between this very discrepancy.
We will reconstruct and reposition the offer in the website copy that'll incentivize the traffic to safely commit to opt in, risk-free.
This "leads" us to our next process.
Incentivize their stay.
Incentivize their commitment.
Incentivize a risk-free give and take.
Email Marketing
W A R M Y O U R L E A D S
Information is available everywhere, so that's not what sells.
Personally packaged and delivered information to intended audience is a special gift.
Same information, different value.
After a visitor experiences that impression-driven copy, following a low-commitment give-and-take (email opt in), the traffic converts into a lead.
Through:
1. impressions built on positive connect points
2. staying on their top of mind
3. providing free & enjoyable value translating to authority
Trust will silently compound overtime for the brand.
Now with the contact list that the brand collects, email allows for the list to be channeled and tended at brand's command.
So if Social Media marketing is your main source of lead conversion strategy...
Don't let Social Media platforms be your big boss, and ruin your algo & momentum.
Connect, control, and monitor your lead-engagement on your own terms.
Email opt-in isn't an option anymore.
It's a must-have in your funnel if you want to warm, work, and win your leads at scale.
let's take a breath
and see where we're going.
ROUTE we're headed:
➡️ Landing page: Organic traffic nurture for first-time visitors
➡️ Email opt in: driving traffic to incentivize opt in for community & benefits
➡️ Campaigns: Nurture system for qualified leads (potential customers/clients)
➡️ + Reviews & Referrals: Repeat customers gone loyal brand ambassadors.
If your brand is headed towards same direction, leave a message.
Connect spot.
Connect for impactful, immersive, and directly curated brand message, delivered to your leads for your next campaign.
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Digestible food-for-thought on business writing.
⬇️ No brain dumps in one-liners here. ⬇️