Short answer: Build them.

⬇️ More on that ⬇️

This part requires a little reading.

Feel free to opt-out now if you can't get through it all. No issues.

Imagine this with me, it might go far.

You have two buddies who want to reach a mountain range in the Canadian Rockies.

They're two ambitious fellas.

But you can't blame them. Look at this place...

You've seen reels on IG, Tik Tok, travel reels, and pinterest, perhaps.

But just for the sake of this analogy, you've been here before. (Maybe you really have.)

Your friends WANT to witness the wonder with their five senses, but they just have these limiting beliefs and fear.

They know that to get to this specific site, aka dream outcome (cough cough, hint), they have two options:

Option 1: Cross a 306-meter-long bridge that towers 90 feet above sea level.

Option 2: Hike a steep uphill 8.7 miles with their portable tents.

Problem is, option two takes almost 6 hours to hike.

These guys work a 9-5 sitting on a desk, drink cold snacks for hobby, and only time they work out is never.

Except when one has to chase down his son in Costco, and another usually gets a run trying to defend himself against his 5 year old daughter that calls him ..... *Clears throat*

But 8.7 miles of sheer steep hill...

That's calling for a lot of things that are going to cause grief. No thanks.

You see, they would of course, RATHER take the first option, but they think of opting for the second one.

LOL. what.

They know the first option is probably the wiser, efficient, heck even safer option.

but they have this WEIRD FEAR. It's called Acrophobia.

These bros are not gonna get through it either way, you think.

You talk some sense into them, and pitch that you can help them get through the bridge. Holding their arms, and doing all that you can to have them walk on this bridge. It's just the better, safer, and more efficient option.

You came to this range multiple times, walking over this bridge is cakewalk to you.

So much so, you moonwalked 1/8 of the bridge one time. For just sheer enjoyment.

So, being the older-brother-like figure you are, (for the sake of the analogy), you hold these goons, I mean friends by their arms, affirming them, and crossing the bridge along with them. You start to FEEL their fear, empathize with their thinking, and acknowledge their limiting beliefs.

However, the difference is you have a sense of knowing what it's like to be on the other side. This bridge is what brings you the fear, but also what gets you to that scenery as fast as possible.

You eventually lead them to the other side, and have the best time ever. I mean, best.

It's just as they had imagined, and a lot more in real life.

They go back home and cannot stop thinking about the valve-opening oxygen, the pine & spruce scent, crisp cold breeze, and utter connectedness with the Rockies' sky blue mineral lake, woods, and handsome sculptures.

You stand still and think, "this is what it's all about."

Not to mention, you played a pivotal role in annihilating their fear of heights as they crossed over the bridge with you.

It was nothing short of an expedition, with friends. It felt like more than a simple road trip.

Two months later, unable to be silent about the matter day in and out, they return to the campsite with their families. But this time, your friends somehow became brave veterans of the terrains, guiding their families to cross over to the other side, the same way you did for them on their first trip.

You taught them well perhaps.

What is The Incentive Page supposed to do with your leads? 🤲🏼