Short answer: Build them to become brand organic ambassadors.

⬇️ More on that ⬇️

This part requires a little reading.

Feel free to opt-out now if you can't get through it all!

You have two very ambitious friends wanting to reach the Rockies.

John and Ben. They're huge fans of the outdoor nature lifestyle.

They wear nature inspired brands and post in their accounts whenever they go on a lil camping trip.

They're just fans. They don't actually live a nature-based lifestyle.

But when you look at a photo like this, what can one do or say, but just to appreciate its splendor?

Ben and John both WANT to experience the wonder with their senses.

They're done consuming nature content through Instagram, Tik-Tok and even through Pinterest with their spouse.

during the planning phase, you realize that to arrive at this specific site, they are confronted by two difficult options.

Option 1: Cross a 76-meter-long bridge that towers 60 feet above sea level.

Option 2: Hike a steep uphill 6.4 miles with their portable tents.

Option two takes almost 5 hours to hike, and these friends are not ready for it.

Just for context, they work at a 9-5 sitting in a cubicle and drink cold snacks for hobby. You get the idea.

They know the first option is probably the wiser, more efficient, safer option.

However, they have this weird fear called Acrophobia.

They don't want to cross.

On the other hand, you came to this range multiple times with your father way back in the days, walking over this bridge is cakewalk to you.

As a good friend, you explain to them option two is not an option.

You promise you will help them with crossing the bridge by holding their arms and guiding them through the bridge. THROUGH their fear.

You have a sense of knowing what it's like to be on the other side. That site is other-worldly, and you desperately want your friends to know about it too. You just can't keep it for yourself.

To get there though, YES, there are other options but the bridge option just works the best.

It's what causes John and Ben to be afraid, at the same time.

So... What would you do?

After a long discussion, you guide them and they decide to have a look.

Just a peek at the height, and gauge the stability of the swinging bridge above 60 feet in the air.

And....

They fold.

You walk on the bridge 20 feet, 30 feet down. And jump on it.

You return to them as they gaze at you with a plain look of denial and self-disappointment. Mixed with some embarrassment.

As you prompt them to move a step forward, one step at a time... You see their fear of heights slowly disappearing.

With it, comes now the doubt and horror of the bridge not being tact.

But you go ahead of them to let them know they are secure behind you.

Every word, every interaction with them, they are now counting on you.

Like that, the cross took about half an hour. But they made it to the other side.

They shed cold sweat, and also shed a lot of acrophobia.

It's just as they had imagined, and a lot more in real life.

They go back home and cannot stop thinking about the valve-opening oxygen, the pine & spruce scent, crisp cold breeze, and utter connectedness with the Rockies' sky-blue mineral lake, woods, and handsome sculptures.

You stand still and think, "this is what it's all about. Doing this with buddies.

It was nothing short of an expedition, with friends. It felt like more than a simple road trip.

Two months later, unable to be silent about the matter day in and out, they return to the campsite with their families. But this time, your friends somehow became brave veterans of the terrains, guiding their families to cross over to the other side, the same way you did for them on their first trip.

You taught them well perhaps.

What is The Incentive Page supposed to do with your leads? 🤲🏼